SONY Pictures digital, audience validation

For the New Media Management capstone class, SONY Pictures asked us to determine whether or not there was an audience for "social showings" of movies. These would be theater presentations where the audience would be encouraged to use their mobile phones to text friends and tweet comments. This report summarized our findings.

See the report here.

SU Abroad, site optimization report

Annual project for my Applied Research in Content Management class. Click the image to see a .pdf version, or. . .

See the site here.

Unwasted: The Book Site

A few years ago, Sacha Zimmerman was a student in one of my graphic design classes. Today she's Sacha Z. Scoblic, successful writer and editor. She's gotten to where she is by dealing bravely and forthrightly with all that's come her way, including her personal demons. When she published her book Unwasted, My Lush Sobriety, she asked me to develop her web site. This one was a privilege.

See the site here.

SM(D) : Strategic Media x Design

As an applied researcher, I actively seek to test my hypotheses and conclusions in real-world situations. There's nothing so practical as a good theory, and good theories allow us to do practical things. SM(D) is where I put theory into practice.

Running my own company is the single best test of my credibility; there's no better way tokeep current in a field like new media than being a practitioner with demanding clients and real problems to solve.

See the site here.

New Media Management: Case Studies Class

Every Spring, we hold a week-long seminar in New York city where grad students get a chance to meet and interact with industry leaders. Led by adjunct professor Larry Kramer, the class is a chance to speak with media leaders from the C-suites of leading companies; people like Lisa Gersh, Sharon Otterman and John Kosner.

See the list of speakers here.

The World Journalism Project

Site created with Jeff Pasetti. This is an ongoing project that fulfills Chancellor Nancy Cantor's vision for Scholarship in Action. Students from the Newhouse School travelled to Grahamstown South Africa to tell the people's stories. In the future, the class will travel all around the world to demonstrate ways that we are different, and how those ways also make us the same. You can see the site by clicking here.

Guest Lectures page --NEW

I've given a number of guest and visiting lectures over the years, and at the last one (the SMBtv talk in Albany) the audience told me it was time to start sharing the slides.

They were right.

I've started. You can see the page here