..The Spring Seminar

   
Monday, March 14, 2011 14:54
 
     

 

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Every Spring, the New Media Management course (Case Studies in New Media Management) spends the break week at Lubin House in a seminar with leading media industry players. The class is led by adjunct professor Larry Kramer (faculty page| blog) and is built as a discussion around his recent book, C-Scape, with leaders from the media industry. The list of speakers for the Spring 2011 seminar is below.

If you're an alum, or a prospective student, and you're in New York while we're there, you're invitied to sit in and listen. Contact me to arrange a seat.

 

 

 

 

Monday, March 14th

 
   
 

 

Lisa Gersh

Lisa Gersh

 

Lisa Gersh, recently left her position as President, Strategic Initiatives at NBC News and was elected to the Hasbro Board of Directors effective July 1st, 2010. As President of Strategic Initiatives at NBC News Gersh was responsible for NBC News growth initiatives, including the Weather Channel companies, and for promoting the global interest of NBC News. Gersh joined NBCU in November of 2007 after the company acquired Oxygen Media, a company which she co-founded and served as its President and Chief Operating Officer. Since joining NBCU, Gersh was instrumental in the multi-billion dollar acquisition of The Weather Channel Companies and served as interim CEO during its transition. As Oxygen's President and COO, Gersh led the day-to-day operations of the company. Prior to joining Oxygen, Gersh worked for the New York law firm Friedman Kaplan & Seiler LLP, which she co-founded and served as a partner from 1986 to 1998. She began her career as an attorney with Debevoise & Plimpton. Gersh was admitted to the New York State Bar Association in 1984. She earned her J.D. from Rutgers Law School and graduated Phi Beta Kappa with a B.A. in Political Science and economics from the State University of New York Binghamton.

 

 

Andrew Heyward, Senior Advisor, Marketspace LLC

Andrew Heyward

Andrew Heyward was president of CBS News from 1996 until 2005. Presently he is a Senior Advisor to Marketspace LLC, Monitor Group's digital media practice, where he works with clients to create and strengthen original online content, make more effective use of broadband video, deepen engagement through online communities, and develop new business models for the digital era. Before his promotion to President of CBS News, Heyward was executive producer, CBS Evening News, and Vice President, CBS News (October 1994-January 1996). Prior to that, he was executive producer of the CBS News magazine Eye to Eye (February 1993 October 1994). He was also responsible for developing and launching 48 Hours, the primetime CBS news hour that premiered in January 1988. Under his leadership as executive producer, 48 Hours achieved critical acclaim and wide recognition for its innovative style of reporting. The broadcast has won such prestigious honors as a George Foster Peabody Award, two Ohio State Awards, the Overseas Press Club Award and an Edward R. Murrow Brotherhood Award. Heyward has also won 12 national Emmy Awards. He was senior broadcast producer of the CBS Evening News With Dan Rather (May 1986 October 1987). Prior to that, he was a senior producer of the CBS Evening News (1984-86), having joined the broadcast as a field producer in March 1981. Heyward was executive producer of "The Six O'Clock Report," the evening news broadcast on WCBS TV, the CBS owned television station in New York (1978 81). Heyward graduated magna cum laude from Harvard University in 1972 with a B.A. in history and literature and is a member of Phi Beta Kappa.

 


 

 

David Carey President, Hearst Magazines

David Carey

Hearst Magazines David Carey was named president of Hearst Magazines in June 2010. As one of the world's largest publishers of monthly magazines, Hearst Magazines publishes nearly 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, through its wholly-owned subsidiary, The National Magazine Company Limited. The company operates more than 24 websites, 10 mobile sites and a variety of digital applications. Prior to joining Hearst, Carey was group president at Condé Nast, where he oversaw that company's media properties targeted to business and executive audiences, including Wired and Golf Digest. He was also a member of the company's executive committee and co-lead on all Condé Nast business development efforts. Carey led the print/digital startup of Portfolio and Portfolio.com, which debuted in 2007, and consistently generated headlines worldwide until its closure in 2009. Before that, he was vice president and publisher of the The New Yorker from 1998 to 2005, returning it to profitability after many years of losses. Carey joined Condé Nast in 1995 as the re-launch publisher of House & Garden. He was the founding publisher of SmartMoney, a joint venture between Hearst and The Wall Street Journal, which reached profitability after two years and was named "Magazine of the Year" by Advertising Age. Carey started his career at Esquire, and then joined Hearst Magazines in a business development role and became marketing director for Cosmopolitan before the launch of SmartMoney in 1992. Among other honors, Carey was named industry "Executive of the Year" by Adweek and was selected by Folio as a member of its "Dream Team" of publishing executives. He has also received the Hall of Achievement award from the American Advertising Federation. In 2010, Media Industry Newsletter inducted Carey into its industry Hall of Fame. Carey serves on the Executive Committees of the American Advertising Federation and the Magazine Publishers of America. He is also a board member of the Young Presidents' Organization and the Harry Winston Diamond Corporation and a member of the CUNY Graduate School of Journalism Advisory Committee. Carey is a graduate of UCLA

 


 

 

David J. Pecker, Chairman, President and Chief Executive Officer of American Media, Inc

David Pecker David J. Pecker became Chairman, President and Chief Executive Officer of American Media, Inc. (AMI) in May 1999. Today, AMI is the leading publisher of celebrity and health & fitness magazines including Star, National Enquirer, Shape and Men's Fitness. The company's holdings also include Distribution Services Inc. (DSI), the leading supermarket in-store merchandiser. Following 9/11 on October 2001, American Media became the first U.S. company to be targeted by bio-terrorists using anthrax, and one of its employees the first casualty of this new kind of war. Despite being evacuated from its corporate headquarters, Mr. Pecker moved quickly to relocate the company's operations and all AMI titles were published on schedule. In November of 2002, AMI acquired Weider Publications Inc. the leading publisher of health & fitness magazines, including category leader Shape and Men's Fitness. In April 2004, Mr. Pecker re-launched Star as a 100-page glossy, the first time a tabloid was ever successfully converted to magazine format. Prior to acquiring American Media, Inc. Mr. Pecker was President and Chief Executive Officer of Hachette Filipacchi Magazines. He was appointed Chief Executive Officer in 1992, after being named President of Hachette Magazines, Inc. in September 1991. Previously, since September 1990, Mr. Pecker had served as Executive Vice President, Chief Operating Officer and Chief Financial Officer for Hachette Magazines, Inc. formerly Diamandis Communications Inc. Mr. Pecker holds a Bachelor of Business Administration degree from Pace University and attended Pace University Graduate School of Business. In May of 1998, the university awarded him an Honorary Doctorate of Commercial Science. Mr. Pecker has been elected as a Trustee of the Pace University Board of Trustees.
   

Tuesday, March 15th

 
   
 

 

Robert Rosenschein, Chairman of the board of directors, answers.com

Bob Rosenschein Robert S. Rosenschein has been Chairman of the board of directors and President since he founded Answers.com in December 1998. From December 1998 to April 2000 and since May 2001, Mr. Rosenschein has served as Chief Executive Officer. From 1988 to 1997, Mr. Rosenschein was Chief Executive Officer of Accent Software International Ltd., a company that developed multi-lingual software tools, and from 1997 to 1998, he was the Chief Technical Officer of Accent. Previously, he worked for Data General, American Management Systems and the World Bank. Mr. Rosenschein graduated with a B.Sc. in Computer Science from the Massachusetts Institute of Technology in 1976, received the Prime Minister of Israel's Award for Software Achievement in 1997, and was named an Ernst & Young Entrepreneur of the Year 2009 Award Finalist in the Metropolitan New York region.

   
  Alan Patricof Managing Director, Greycroft Partners
Alan Patricof Over the course of his 40-year career in private equity, Alan has been instrumental in growing the venture capital field from a base of high net-worth individuals to its position today with broad institutional backing, as well as playing a key role in the essential legislative initiatives that have guided its evolution. Patricof was an early investor in venture capital and has been involved in the development of numerous major companies including America Online, Office Depot, Cadence Design Systems, Apple Computer and FORE Systems. He was a founder and chairman of the board of New York magazine, which later acquired the Village Voice and New West magazine.[1] Patricof also acquired style magazine Details (magazine) in 1987.[2] He has also been involved with Cellular Communications, Inc., NTL, and Audible. By the mid-1990s Apax had become one of the larger private equity firms globally In 2001, Patricof stepped back from day-to-day management of Apax Partners, Inc., the US arm of the firm to return to his original focus on making venture capital investments in small early-stage companies. In 2006, Patricof left Apax to form Greycroft Partners which focuses on small early-stage venture capital investments. Patricof received his undergraduate education in finance from Ohio State University and earned his MBA from Columbia Business School in 1957.
   

Wednesday, March 16th

 
   
 

 

Betsy Morgan, CEO The Blaze

Betsy Morgan

Betsy L. Morgan served as the Chief Executive Officer of HuffingtonPost.com LLC from October 2007 to June 2009. Ms. Morgan served as the Senior Vice President for CBS Interactive and General Manager of www.CBSNews.com at CBS News Inc. Prior to that she served as the Vice President of CBS News in charge of business development, digital media and new television ventures. From October 2007 to June 2009, Ms. Morgan served as Chief Executive Officer of The Huffington Post, a leading news and opinion website. In addition to her experience in the media and communications industry, Ms. Morgan spent several years in investment banking while working in the media and entertainment group of Schroders, a global asset management company. Ms. Morgan worked in business development of CBS before taking the top post at CBSNews.com in 2005. She serves as a Director of CTPartners and Vertical Acuity. She has been a Director of Journal Register Company since February 2011 and served as its Member of the Advisory Board from March 2010 to February 2011. Ms. Morgan is credited as the leader of the team that grew the Huffington Post from a start-up to a serious game changer in the field of American journalism. Ms. Morgan is also a member of the national advisory board of the Poynter Institute. She has an M.B.A. from Harvard university. She received her BA in Political Science and Economics from Colby College.

 


 

 

Kelly Day, EVP and General Manager for Digital Media, Dscovery Corp

Kelly Day

Kelly Day oversees all operations for the recently combined Digital Media and Commerce division, including the company's U.S. websites; Interactive Technology; Digital Operations and Programming; and Licensing and Home Entertainment. Most recently, Day served as Chief Operating Officer of Discovery's Commerce division. Under her purview, DiscoveryStore.com became one of the most well-regarded e-commerce websites in the industry, recently named The E-tailing Group's best of the web for consumer experience. Also under Day's leadership, Discovery Commerce recently refocused its efforts on online commerce, expanded its product lines sold through mass-market retailers and outsourced its retail licensing business as part of a strategic realignment to better position the business for growth and success in the competitive retail market. Prior to joining Discovery in 2005, Day was vice president of e-commerce at The Knot, the leading wedding media company. She spent the previous seven years at AOL in a variety of digital media/commerce positions, most recently with AOL Shopping, where she developed new products for AOL's Shopping portal site.

 


 

 

Joanne Lipmann Founding Editor-in-Chief of Conde Nast Portfolio

Joanne Lippman

Joanne Lipman was the founding Editor-in-Chief of Conde Nast Portfolio magazine and Portfolio.com website from 2005 to 2009.[1] Previously she was a Deputy Managing Editor of The Wall Street Journal, the first woman to hold that position.[2] She is a frequent television commentator on business issues, appearing on CNN, CNBC, CBS and other news outlets.[3] She has also contributed to the New York Times.[4][5] A native of East Brunswick, New Jersey, Joanne Lipman graduated from East Brunswick High School and summa cum laude from Yale University with a B.A. degree in history. While a student at Yale, she worked as an intern for The Wall Street Journal, which she joined as a staff reporter upon graduating in 1983.[6] After covering the insurance and real estate beats, she created and wrote the Journal's daily Advertising column from 1989 through 1992. She served as a Page One editor of the Journal from 1992 through 1996. In 1998, she created the Journal's popular Friday section, Weekend Journal.[7] She served as its Editor-in-Chief through 2000, when she was named a Deputy Managing Editor of the newspaper, the first woman to hold that post.[8] In 2002, she oversaw the creation of a new fourth section, Personal Journal. The New York Times described her role as the Journal's "innovator in chief."[9] In 2005, Lipman moved to Conde Nast to create Conde Nast Portfolio and Portfolio.com, a business magazine and website that launched in April 2007. The print magazine folded after 21 issues in May 2009.[10] The website, Portfolio.com, is now being run by a Conde Nast sister company, American City Business Journals. Lipman serves on the Yale University Council,[11] the Yale Daily News board of directors, and the Breastcancer.org advisory board.[12] She is a member of the Council on Foreign Relations. She has served as a judge for the Pulitzer Prize and National Magazine Awards, among others.

 


 

 

Martin Nisenholtz, SVP Digital, New York Times

Martin Nisenholtz Martin Nisenholtz was named senior vice president, digital operations for The New York Times Company in February 2005. He is responsible for the strategy development, operations and management of The New York Times Company's digital properties. Mr. Nisenholtz was chief executive officer of New York Times Digital from 1999 to 2005. Previously, he was president of The New York Times Electronic Media Company from 1995 to 1999. In that role, he was the founding leader at NYTimes.com./p> Prior to joining the Times Company, Mr. Nisenholtz was director of content strategy for Ameritech Corporation, where he was responsible for guiding development of new video programming opportunities and interactive information and advertising services. From 1983 to 1994, Mr. Nisenholtz worked at The Ogilvy Group, where he was a senior vice president and member of the operating committee at Ogilvy & Mather Direct. In 1983 he founded the Interactive Marketing Group (IMG), the first full service unit at a major U.S. advertising agency devoted specifically to interactive communication. Mr. Nisenholtz began his career in 1979 as an assistant professor and research scientist at New York University, where he participated on the founding faculty of the Interactive Telecommunications Program and worked on pioneering interactive media efforts in the areas of education, healthcare and public information. Mr. Nisenholtz is an active leader in the advertising and publishing industry and participates in the following organizations: • Founder and Executive Committee Member, Online Publishers Association (OPA) • Board member, Interactive Advertising Bureau (IAB) • Board Member, Ad Council Mr. Nisenholtz is a Director of Yellow Media Inc. He also serves on the boards of Exelate and Ongo. Mr. Nisenholtz received a bachelor's degree in psychology from the University of Pennsylvania and a master's degree from the University of Pennsylvania Annenberg School of Communication.
   

Thursday, March 17th

 
   
 

 

Sharon Otterman, VP and Chief Marketing Officer of MSNBC

 

Sharon Otterman is the Vice President and Chief Marketing Officer of MSNBC. In this role, Otterman strategically leads the marketing activities of MSNBC, including spearheading all brand development initiatives, managing marketing communications as well as managing the promotional assets of the network. Otterman joins MSNBC from ESPN, where she most recently served as Vice President, Customer Experience, Strategy & New Media Marketing, leading the customer acquisition, brand development and positioning efforts for all digital products, including ESPN.com, Mobile, Broadband, and Customer Care. Otterman joined ESPN in 2003 as the Vice President, Integrated Media & Market Planning and was promoted to Vice President, Brand Development for ESPN in April 2006. Prior to joining ESPN, Otterman was vice president for Modem Media where she helped Fortune 500 clients plan and execute digital marketing programs and partnerships. For over 8 years, Otterman’s innovative approach to developing marketing strategies helped Modem's clients attain first mover status. Some examples of her out-of-the-box thinking include buying the first advertisement online, assisting in the first Russian newspaper online and developing the first industry contracts.  Otterman’s method for developing new media vehicles has been recognized in industry publications. Also, as Chairperson of the 4A's, she has helped set new industry standards. Prior to joining Modem, Otterman was with Ogilvy & Mather, where she was one of the original members of Ogilvy's non-traditional Media department. During her four-year tenure at Ogilvy, Otterman helped: develop the first interactive marketing programs for IBM, lead the AT&T Out of Home AOR, and create sports marketing programs for American Express and Sears. Otterman was graduated cum laude from Ithaca College with a Bachelor of Science degree.  Otterman is also a 2002 graduate of the Executive MBA Program at New York University. Sharon lives in New York City with her husband and twin daughters.

 


 

 

Mike Perlis, CEO Forbes Media

Mike Perlis

 

Mike Perlis is president and CEO of Forbes. A general partner at SoftBank Capital and former president of Ziff-Davis Media and Playboy Publishing Group, Perlis assumes duties previously handled by CEO Steve Forbes and COO Tim Forbes, both of whom will have diminished roles in day-to-day management. Perlis was previously at SoftBank, a venture capital firm, where he was involved with a number of fast-growing Internet businesses including Associated Content, the Huffington Post and BeliefNet. Prior to his turn as a venture capitalist, Perlis ran Ziff-Davis, a publishing company focused on technology.

 

 

Michael Wolff, Editorial Director AdWeek Media

Michael Wolff

Two-time National Magazine Award winner Michael Wolff is the editorial director of e5's AdweekMedia, a contributing editor at Vanity Fair, and the founder of newser.com. His latest book is The Man Who Owns the News, a biography of Rupert Murdoch, based on nine months of interviews with Murdoch and his family and associates. His work has been widely anthologized and appeared in numerous publications, including New York magazine, where he was a long-time columnist. He has also been an entrepreneur involved with the start-up of many businesses, including, in 1993, his first Internet company. As an early Internet pioneer (an experience chronicled in his book Burn Rate), and student of the media, Wolff has witnessed and written about the revolution in news habits. The collapse of newspapers and the slow death of broadcast news have not meant the death of the news market, but rather a flight of consumers to other news platforms. News consumers want access to a wide range of news sources; they want this new wealth of information presented in an efficient and entertaining way; and they want technological tools to help them cut through the chaos of the web. Newser, launched in late 2007, is Wolff's effort to help invent the new news.

 


 

 

Poppy Harlow, Anchor for CNNMoney.com

Poppy Harlow Poppy Harlow is the anchor for CNNMoney.com, serving as the primary host for the site's video network. Harlow interviews prominent business leaders, policymakers and key figures in economics and finance. She also reports from the field, covering the stories of American men and women and their relationship to business news and the economy. Harlow also reports for CNNMoney.com on CNN, CNN International, and HLN. On CNN, Harlow hosts the daily "Energy Fix" segment, where she looks at the latest energy-related issues, including the oil market, renewable energy, and "green" energy breakthroughs. Harlow also hosts business updates on CNN International and HLN. Prior to her position at CNNMoney.com, Harlow served as an anchor, reporter and producer for the Forbes.com Video Network and was an anchor and reporter for NY1 News Local Edition. She was also a producer and on-air talent for CBS Marketwatch.com and CBS Newspath. Harlow graduated Magna Cum Laude, Phi Beta Kappa with a bachelor's degree in Political Science from Columbia University.
   

Friday, March 18th

 
   
 

 

Jon Friedman, Media columnist, MarketWatch

John Friedman

Jon Friedman is the media columnist for Marketwatch, based in New York.  He writes the Media Web column, does video interviews and profiles and feature articles. Before joining MarketWatch in 1999, he covered business and finance for almost two decades for USA Today, BusinessWeek, Bloomberg News and Investors Business Daily. He is co-author of the expose House of Cards: Inside the Troubled Empire of American Express (1992, Putnam)


 

  Brian Edelman, CEO Crossborders
Brian Edelman Brian Edelman is the founder and CEO of Crossborders, a content creation company providing innovative content-based marketing solutions. Specializing in new media, Crossborders produces for a variety of brands and marketers including Hess, AstraZenca, Swiss Re, Related, the Miami Dolphins, Walmart, Gavin Newsom and the US State Department. He has produced numerous documentaries including Unfiltered, about Olympic legend Michael Phelps, as well as Secrets of the Code, Si Se Puede and 18 in '08. Brian graduated with a Bachelor's Degree from the S.I. Newhouse School of Public Communications and is a member of the Newhouse Advisory Board. He is also a managing director for Generation18 (formerly known as 18 in '08). He currently serves on the Jackie Robinson Foundation selection committee and the PAX junior advisory board.
   
  Nick Godfrey, COO Crossborders
Nick Godfrey Nick Godfrey joined Crossborders as the Chief Operating Officer in 2006. He is responsible for the day-to-day operations of the company and oversees the social media, interactive and production departments. Nick ensures the delivery of dynamic digital content to clients including Walmart, the Miami Dolphins, Related, Electus, and Hess. Prior to joining Crossborders, Nick worked as a producer for ESPN on a variety of programs including Cold Pizza, Sportscenter, and the Stephen A. Smith Show. In 2002 he was part of the original team that launched Viacom's mtvU college network, the largest and most comprehensive media network exclusively for college students. Nick graduated from the S.I. Newhouse School of Public Communications at Syracuse University in 2002 with a degree in broadcast journalism. He currently supports his alma mater by sitting on the Newhouse Advisory Board and the Newhouse Professional Development Council. Nick is also committed to the Center to Prevent Youth Violence, and serves on their Board of Trustees, as well as their Young Executive Board.

 


 

  John Kosner, EVP and GM Digital ESPN
John Kosner John Kosner leads all of ESPN's Digital Media properties, including ESPN.com, the world's leading online sports service; ESPN360.com, the live sports event broadband network from ESPN; and all content development for Mobile, Interactive Television, Interactive Gaming and other emerging digital media. Kosner was named senior vice president and general manager, ESPN Digital Media in June 2007, reporting directly to John Skipper, executive vice president, content, ESPN. Kosner has overseen ESPN.com since March, 2003. ESPN Digital Media has also received numerous awards. In May 2008, ESPN Digital Media won the inaugural Street & Smiths Sports Business Award for Sports Online. In three years since the creation of Sports Emmy Awards for digital media content, ESPN.com has received nine nominations, winning five awards – including a sweep of all three categories in 2008. In May 2007, ESPN.com won two Editor and Publisher Awards, for best sports site and best network TV/cable-affiliated site. ESPN.com has also captured two Online Journalism Awards, including the Award for General Excellence. Also in 2007, ESPN.com was named to the "Hot List," Adweek's top 10 list of web sites. In June 2008, Kosner was named to The Hollywood Reporter's Digital Power 50, which highlighted individuals plotting the course for content on emerging digital platforms, ranking 24th. And in October, 2008, Sports Business Journal ranked Kosner as the Most Influential person in Online Sports. Before taking his current job, Kosner, a 27-year veteran of sports media, was the senior vice president and general manager, new media for ESPN. He joined ESPN.com in December 1999 as vice president of programming and broadband development. Kosner began his tenure at the network in 1997 as vice president of programming development for ESPN Prior to ESPN, Kosner worked at CBS Sports, the NBA (where he headed up the league's broadcasting department for seven years) and Sports Illustrated, where he developed television and interactive programming for Sports Illustrated and SI for Kids magazines. Kosner was graduated with distinction from Stanford University in 1982 with a Bachelor of Arts degree in American History.