. Stephen Masiclat
. Associate Professor

Monday, June 23, 2014 11:27


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About this site

The official faculty site for:

The Classes page contains descriptions of, and resources for the classes I teach. In addition I have placed links to all of my lecture slides, as well as selected presentatons created by students.

My most recent research and creative activities are described on (funnily enough) the Research/Creative page, and the Links page has additional resources for students, as well as information about my recent activities. Examples of current and former student work are available throughout this site.

I also run a strategic communications consultancy, SM(D) that helps clients use digital, social and interactive media to best effect. See the site here.




Academic Year 2013-14 Schedule



Summer 2013 Projects & Events

  • Teaching Issues in New Media Management (ICC617) the intensive reading class for the New Media Management MS degree. Class page here.
  • Ongoing research with various companies around the country. Topics range from business operations optimization to UI/UX design.








the livable cny logo


The New Media Management capstone project for 2014 was a new medis business. LivableCNY is an actual new media business generating real time data and delivering content of value to a Central New York audience.

See the site here.


link to smdstrategic.com

NextAvenue site analysis

Students in ICC 606 conducted an analysis of the site, content and information architecture to streamline operations for nextavenue.org. We made recommendations for resource allocation and SEO to improve traffic and help the organization better reach their target audience.

See the report here.


link to smdstrategic.com

SONY Pictures digital, audience validation

For the New Media Management capstone class, SONY Pictures asked us to determine whether or not there was an audience for "social showings" of movies. These would be theater presentations where the audience would be encouraged to use their mobile phones to text friends and tweet comments. This report summarized our findings.

See the report here.


link to smdstrategic.com

SU Abroad, site optimization report

Annual project for my Applied Research in Content Management class. Click the image to see a .pdf version, or. . .

See the site here.


link to smdstrategic.com

Unwasted: The Book Site

A few years ago, Sacha Zimmerman was a student in one of my graphic design classes. Today she's Sacha Z. Scoblic, successful writer and editor. She's gotten to where she is by dealing bravely and forthrightly with all that's come her way, including her personal demons. When she published her book Unwasted, My Lush Sobriety, she asked me to develop her web site. This one was a privilege.

See the site here.

link to smdstrategic.com

SM(D) : Strategic Media x Design

As an applied researcher, I actively seek to test my hypotheses and conclusions in real-world situations. There's nothing so practical as a good theory, and good theories allow us to do practical things. SM(D) is where I put theory into practice.

Running my own company is the single best test of my credibility; there's no better way tokeep current in a field like new media than being a practitioner with demanding clients and real problems to solve.

See the site here.


New Media Management: Case Studies Class

Every Spring, we hold a week-long seminar in New York city where grad students get a chance to meet and interact with industry leaders. Led by adjunct professor Larry Kramer, the class is a chance to speak with media leaders from the C-suites of leading companies; people like Lisa Gersh, Sharon Otterman and John Kosner.

See the list of speakers here.


world journalism site image

The World Journalism Project

Site created with Jeff Pasetti. This is an ongoing project that fulfills Chancellor Nancy Cantor's vision for Scholarship in Action. Students from the Newhouse School travelled to Grahamstown South Africa to tell the people's stories. In the future, the class will travel all around the world to demonstrate ways that we are different, and how those ways also make us the same. You can see the site by clicking here.


Guest Lectures page --NEW

I've given a number of guest and visiting lectures over the years, and at the last one (the SMBtv talk in Albany) the audience told me it was time to start sharing the slides.

They were right.

I've started. You can see the page here