. Stephen Masiclat
. Associate Professor

Tuesday, August 18, 2015 13:07



About this site

The official faculty site for:

The Classes page contains descriptions of, and resources for the classes I teach. In addition I have placed links to all of my lecture slides, as well as selected presentatons created by students.

My most recent research and creative activities are described below.

I also run a strategic communications consultancy, SM(D) that helps clients use digital, social and interactive media to best effect. See the site here.




Academic Year 2015-16 Schedule



Summer 2015 Projects & Events

  • Teaching Issues in New Media Management (ICC617) the intensive reading class for the New Media Management MS degree. Class page here.
  • Working with IVMF to develop a mobile app to support student veterans at Syracuse University (awaiting approval from Apple &Google stores).
  • Site assessment for the National Press Photographer's Association (in progress).
  • 23-26 August, recording lectures for online MS program in Arlington, VA.








Recent work

the livable cny logo


A mobile app to support student veterans. In just 2 months, the app was coded for both iOS and Android platforms by a team graduate students in the College of Engineering and Computer Science under my direction. Submitted for approval in early August.

Link coming soon.


the livable cny logo


The New Media Management capstone project for 2014 was a new medis business. LivableCNY is an actual new media business generating real time data and delivering content of value to a Central New York audience.

See the site here.


link to smdstrategic.com

NextAvenue site analysis

Students in ICC 606 conducted an analysis of the site, content and information architecture to streamline operations for nextavenue.org. We made recommendations for resource allocation and SEO to improve traffic and help the organization better reach their target audience.

See the report here.


link to smdstrategic.com

SONY Pictures digital, audience validation

For the New Media Management capstone class, SONY Pictures asked us to determine whether or not there was an audience for "social showings" of movies. These would be theater presentations where the audience would be encouraged to use their mobile phones to text friends and tweet comments. This report summarized our findings.

See the report here.



link to smdstrategic.com

Unwasted: The Book Site

A few years ago, Sacha Zimmerman was a student in one of my graphic design classes. Today she's Sacha Z. Scoblic, successful writer and editor. She's gotten to where she is by dealing bravely and forthrightly with all that's come her way, including her personal demons. When she published her book Unwasted, My Lush Sobriety, she asked me to develop her web site.

See the site here.


New Media Management: Case Studies Class

Every Spring, we hold a week-long seminar in New York city where grad students get a chance to meet and interact with industry leaders. Led by adjunct professor Larry Kramer, the class is a chance to speak with media leaders from the C-suites of leading companies; people like Lisa Gersh, Sharon Otterman and John Kosner.

See the list of speakers here.


Guest Lectures page --NEW

I've given a number of guest and visiting lectures over the years, and at the last one (the SMBtv talk in Albany) the audience told me it was time to start sharing the slides.

They were right. I've started. You can see the page here